Anj Jones featured in Annah Stretton's 'Flourish'
From humble home beginnings to opening The Girl on the Swing, Anj Jones has been a role model to women opening their own business and was asked to feature in Annah Stretton's newly released book 'Flourish'. This book takes a look into high profile women throughout New Zealand making a name for themselves, living the life they love!
Kittens and cupcakes make a good combo
Kelley Tantau 22/07/16
Two of the sweetest things in the world are cupcakes and baby animals, and now a nationwide initiative aims to bring the two together.
SPCA's Cupcake Day aims to combat animal cruelty with a tasty twist: cupcakes, and the Waikato branch are on board.
"It's a hell of a lot of fun," said marketing manager Catherine Fletcher. "People can be so creative and everyone gets to eat delicious food."
The national day is on August 15, and though Fletcher doesn't know which team member bakes the best cake, the sweet treats will be able to be purchased on site.
She is also calling on schools, businesses and organisations to don an apron and get involved.
The Girl on the Swing ditches Hamilton CBD for delivery service
Kelsey Wilkie 31/05/16
After struggling to find an ideal central city spot, The Girl on the Swing has decided to ditch the CBD, delivering direct instead.
The popular cake shop has been in its Casabella Lane shop for three months but owner Anj Jones has decided a mobile shop is a better option.
A post on the firm's Facebook page on Friday said: "As most of you are aware we have been trialling a town store in Casabella Lane. Over the last 12 weeks we have met some amazing people and it has been great for us, however we are still not getting to enough of our followers.
"So we have made the decision that it makes more sense to go mobile and come to you."
Top Shop Food & Beverage Category Winner and People's Choice Runner Up - The Girl on the Swing (Waikato/Central North Island)
We did it again. Last year and also this year we entered the regional Top Shop Awards who recognise business excellence throughout all regions in New Zealand. We entered ourselves into the Food and Beverage Category this year and were the lucky winners in that category! We also managed to get runner up for this year's People's Choice Award. Thank you to everyone who voted for us in People's Choice and all the encouragement we receive on a daily basis from all our lovely customers and supporters. We are privileged to do what we do in such a wonderful community!
You can check out the other winners at the Top Shop Retail NZ Awards 2015 if you click here. We also appreared in a short article by Stuff mentioning the Top Shop winners in the Waikato, click the link below to see it.
Top Shop People's Choice Award Winner - The Girl on the Swing (Waikato/Central North Island)
The most important person in retail is the customer. Retail NZ run the Top Shop Retail Excellence Awards throughout all regions in New Zealand. Our category recognised your views and we were judged by you, the public, and we were voted as Top Shop's People's Choice Category Winner! Thank you to all our supporters out there, who like our page, come in store for their daily pick me up, and give us a reason to do what we do. Also, a big thank you to everyone who voted through the category sponsor 'The Hits' to make it happen.
Read about the lead up to the exciting award's evening before we managed to take the win with your help! Article by Jamie Small, 'Hamilton shops up for top awards'.
Cupcakes for Waikato charities - 'We do it to give back to the community'
Emma Taylor 26/06/14
Anj Jones once dreamed about owning a business and now through her successful Hamilton shop she's giving back to those whose dream it is to help others.
The Girl on the Swing, a cupcake, gift and party supplies shop, announced via its Facebook page that it was going to donate leftover cupcakes to a charity, non-profit organisation or community group every day for that following week.
Every Friday the shop's staff ask people, via its Facebook page, to nominate worthy recipients and it is normally overloaded with responses...
A baking business on the rise - Chartwell cake Shop in full swing
Denise Irvine 29/05/14
Anj Jones is living the dream - a colourful one inhabited by exquisitely decorated cupcakes and cakes, acres of creamy, divine fudge, lots of associated baking paraphernalia and every kitchen tool imaginable.
She's come a long way from the little kid who used to sit on a swing built by her dad and dream about what she might do with her life. And she couldn't possibly have imagined how darn busy this particular dream would be, running a baking business, getting up at impossible hours to make cakes, spending a large part of the day making fudge, working to her own high standards...
Central News TV Spot
Presented by Hillary Entwistle 10/03/14
The Girl on the Swing was featured on the online based Central News TV station. The interview took a look into the business and gives viewers an inside look at what we do. Our news item starts 15 minutes into the video.
Central News is a free-to-air dynamic community-based television station, based in the Waikato and their studio is based in Matamata. They approached us to do a story, take a look and see what you think.
View Video Link
Sweet success for bake venture
Sacha Harwood 23/01/14
Full of energy and enthusiasm for her new business, Anj Jones is up at 4.30am most days.
The owner of The Girl On The Swing - a new store that sells cupcakes, fudge, cake decorating equipment and homewares at Lynden Court in Chartwell - is living her dream.
The doors opened just before Christmas and already the 13-strong team is so busy it has had to turn away cake orders.
The business grew out of Anj's love of baking. She got back into it after her third child, starting off with candy tables and then progressing to cupcakes...